the merrier

We are The Merrier

Dr. Tim Rayner

Dr. Tim Rayner

Director of Education and Culture @ the merrier

6 Sep 2018 | 5min read

The Merrier makes ethical commerce easy. We unite social leaders, ethical brands, trusted charities, and activated consumers in purpose-driven movements that matter

The Merrier has been operating in stealth mode for the past few months. Just last week, we launched our new website, and we’re sending out a big HELLO to the world.

We’re looking forward to getting to know you. First, we should explain what we’re building at The Merrier and invite you onboard.

The Merrier is a marketplace for conscious commerce and social impact. Our platform (currently in beta mode) changes the game for ethical brands with sustainable, ethically-sourced products. Our proprietary three-factor matching method connects do-good brands to purpose-driven social influencers (our beloved ‘creators’) who genuinely want to endorse these brands, having fallen in love with their products and mission.

We provide storefront space for ethical brands that are trying to break through to global markets. What distinguishes us from an ethical Amazon is that the storefronts on The Merrier belong to successful creators with social reputations to uphold. Customers can rest assured they won’t be peddled bogus products. For creators, a good reputation is worth its weight in gold.

The Merrier is not another influencer marketing platform. It’s way beyond that - the opposite. It’s an ecosystem for social change. The core of our mission, which we achieve by bringing purpose-driven brands and creators together in impactful social campaigns, is to generate money and awareness for causes that matter.

Every campaign on The Merrier (we call them ‘movements’) delivers dollars to charitable projects championed by our creators. Creators can run fundraising campaigns to directly drive donations to causes. Even when they're just promoting products they love, a meaningful portion of every purchase goes to charity.

The upshot is that Merrier creators can market products and earn an income with passion and integrity, knowing that they’re promoting conscious consumption while also contributing to a higher cause.

Here’s what we offer to our users:

  • Consumers get a new ecommerce marketplace with quality ethical and sustainable products and services recommended by people they trust - the creators they choose to follow.
  • Creators get to sell without selling out, building reputations as authentic, purpose-driven leaders by promoting ethical products and brands, while donating a percentage of the margin on every sale to causes they love.
  • Brands who are a part of the solution get to be a part of the story, and get an incredible channel to global markets, with the bonus of being seen as sponsors and benefactors of social impact.
  • Charities get to meet new donor expectations for 21st century fundraising, with low fees, lots of engagement, and a clear and simple framework for creating transparency around project outcomes and social proof in content.

On The Merrier, everyone wins. The more, The Merrier!

We will release more information about our journey through August as we prepare for our Australian launch on September 5th, the International Day of Charity.

In the meantime, if we’ve peaked your curiosity, please share this post with your friends and stay tuned for updates!

If you'd like to come onboard The Merrier, either as a creator, brand, or cause, we'd love to hear from you. Drop us a line at