It is estimated that up to 250,000 healthy pets are put down each year, largely as a result of backyard breeders and puppy mills breeding more animals than there are families to home them.
Animal rescue advocate Britt Bloomer found her passion for pets at 14, when she volunteered at an animal rescue centre. This experience ignited her determination to help save the unwanted animals in Australian pounds.
Bloomer founded Pound Paws in 2014. The not-for-profit provides an online approach to rehoming pets in Australian pounds and rescue centres before they wind up on death row.
Pound Paws uses social media and a custom web search engine to connect pets to adopters. The search engine allows adopters find their perfect match with handy filters, allowing users to search by breed, age, size, sex, or lifestyle match. Since 2014, Pound Paws has expanded its multi-channel approach, taking action via social media, PR, marketing and events.
Pound Paws’ community events enable people to meet rescue animals and the Pound Paws crew. These events are critical not only to enable the team to connect people and pets but also to educate the community-at-large on the importance of adopting pets instead of shopping for them. For Bloomer, ‘adopt don’t shop’ is the key to solving the pet-surplus problem.
Pound Paws has already rehomed more than 3,000 pets around Australia. But there is much more work to be done to reduce the number of pets we put down every year.
Pound Paws has joined The Merrier to help raise to build an intuitive digital platform that will help connect even more pets to forever homes. The platform will use a matching tool to effectively match pets in pounds to the lifestyle needs of prospective adopters.
Stay tuned for more exciting announcements on our Pound Paws campaign and how you can help - coming next week!